The Circle

Content Creator

The Project

  1. Creating marketing materials and support

  2. Identifying and analysing the customers needs, trends and opportunities

  3. Participating to a comprehensive online strategy

  4. Managing and creating content for their social media accounts

Creative process

  1. Gaining data from their website via: SEMRUSH, SimilarWeb

  2. Analysing their competitors

  3. Brand colour guides

  4. Starting point: 24-35 years / Male & Female - Illustrative and Canva style: fonts, effects & animations

  5. Utilising the 4:1:1 Rule in Social Media: Informative, Educational, Humorous, then the Soft Sell, Hard Sell concept

  6. Creating engaging Instagram Reels / Facebook Adverts - Illustration & Graphics upon Images

  7. Utilising Adobe Photoshop / Illustrator & Canva

SEMRUSH, SimilarWeb & Ask The Public Research Data

From initial brief - I began at the beginning by understanding their current Demographic and who their best Target Audience is! I researched and collated the Data and this lead to the creating the designs.

Made with Copyfolio