Since studying for the Digital Marketing course - Level 2 & 3, I have created numerous Email Marketing Campaigns in Shopify and MailChimp
Implementing enticing & catchy Subject Lines and Preview Txts, Personalising Messages and having the CTA's in-place throughout the emails
Keeping the emails simple with images and writing relevant copy in legible fonts and sizes
I wanted to take advantage of the current sales techniques, such as: Black Friday & Discount Codes
Segmenting demographics to suit our target audiences
I also then created a Canva animation sequences to support these on Instagram Reels