Email Campaigns

Project background

Since studying for the Digital Marketing course - Level 2 & 3, I have created numerous Email Marketing Campaigns in Shopify and MailChimp

  1. Implementing enticing & catchy Subject Lines and Preview Txts, Personalising Messages and having the CTA's in-place throughout the emails

  2. Keeping the emails simple with images and writing relevant copy in legible fonts and sizes

Creative process

  1. I wanted to take advantage of the current sales techniques, such as: Black Friday & Discount Codes

  2. Segmenting demographics to suit our target audiences

  3. I also then created a Canva animation sequences to support these on Instagram Reels